Video Premiere: Route 500 Widens Their Scope on the Shadowy "Hit Zero"

Today we have the pleasure of sharing the first look at the experimental pop artist Route 500's minimally romantic new single "Hit Zero," which is also accompanied by a thrillingly dark visual.

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Following a group of lo-fi singles and demos, the rising Brighton-based experimental pop artist Route 500 takes their project to new levels on the dreamy and intimate "Hit Zero."


Drifting through cinematic pop melodies and woozy ambient textures, "Hit Zero" exhibits Route 500's artistic evolution and explorative spirit. Through a blissful bedroom pop aesthetic, the new single is driven by a pulsating 808-inspired beat that's cradled by a knack of dramatic effects, beaming electronics and misty vocals. There's a sense of romantic urgency and reflection underneath the mysterious soundscape — "In and out of wakened states / Maybe I can have it both ways if I want to live in fresher air / What's needed to reassess and repair."


To add another layer to the downtempo treat, there's also an accompanying music video starring Alice Kavanagh that was shot and directed by Route 500. Since the single was influenced by a monotonous period living in a hotel room, the visual perfectly captures the wild and chaotic world within our minds and extends beyond the four walls, especially with Kavanagh truly letting herself go in a performative fashion.


Speaking about the new release, Route 500 said via email, "'Hit Zero' steers through repetitive cycles in the conflicting pursuit of stimulation and stability and toys with the idea of keeping the devil on your shoulder at bay by satisfying it in smaller doses — as ever concluding that it always ends the same way, back down at zero. The video explores the happy medium where one can only hope both can exist simultaneously."


Watch and listen to the new single below.