Video Premiere: June Jones Returns with a Dark Impetus on "Goblin Mindset"

Along with the announcement of her forthcoming third album, Pop Music For Normal Women, the ever-prolific Naarm/Melbourne artist June Jones has shared with us its lead single "Goblin Mindset," that's also accompanied by a captivating and surreal visual.

Photo by Nadeemy Betros

Following the release of last year's deeply explorative sophomore effort, Leafcutter, the shapeshifting Naarm/Melbourne artist June Jones has shared the new single "Goblin Mindset," the first look to her highly-anticipated third studio album, Pop Music For Normal Women, out September 23rd. Penetrating art-pop with a surreal sense of isolation, the new single pays ode to the strange and uninhibited places we find ourselves in after spending long periods of time alone. While navigating this feeling, Jones' extraordinary vocal range takes you on a journey into her goblin mindset with a chaotic backdrop of squelching synths, relentless beats and buzzsaw riffs. The new track is also accompanied by a video from longtime collaborator, Geoffrey O'Connor, and also features fellow experimental pop artists Katie Dey and Geryon, both of whom are featured on other tracks across the new album.

Speaking about the new single, Jones said in a press release: "I wrote 'Goblin Mindset' two years into the pandemic, having spent the majority of that time in lockdown (either state or self-imposed), about six months into living alone for the first time ever. I found myself spending more time in a goblin mindset than a human one, working long days on the record in my tiny studio apartment, letting the dishes pile up, singing to myself, and sometimes going days without talking to another person. I wasn’t having a bad time — often I was actually having fun being a goblin. It feels like a true part of who I am as a person and I wanted to channel that into a weird little anthem for all my fellow goblins."

Jones will be launching the new single at The Gasometer on July 30 with support from Katie Dey and Hunny Machete. Pre-order the new album here.